PRODUCT -
our market positioning is 1xto2x-year-old woman who likes to wear accessories.
our selling point is hand made, and is of local vintage culture.
*HK citizens like eating bean curd pudding.
And in HK, the wooden tub is always associated with bean curd pudding.
So to we tried to use wooden tub to feature this phenomenon.
We have found some references:
Finally we have made our unique product:
PRICE -
we sell it at around $2x-3x, it is less expensive than buying one in a shop.
it costs around $15, so we wanna sell at a price that we can make a profit.
PROMOTION-
This is a online auction, so we wanna do our promotion on internet.
Promote on Facebook and Twitter as young people like to handg around there.
We share the auction news on our facebook, and also provide the direct link for anyone who's interested in it, glad that it raises certain amount of attention.
*translation
Yvonne Tang: so cute! are there any other accessories of the same series?
To a certain extent, we have promotion in yahoo auction as when people search for handmade accessories, they can see our auction.
PLACE -
nowadays, it's always very convenient to hold an auction online as it costs $0. What we are selling is quite local, and probably it is quite attractive to those who understands local culture well, so we choose yahoo auction which is more localised as our platform.
Availability online
